New York’s ad analytics startup Dstillery is looking beyond the U.S. in a bold expansion plan after raising $24 million in Series C funding. Distilling data The company began life in 2008 as Media6Degrees and adopted its new moniker in September last year. Product managers with an interest in ad tech might quickly work out why: announcing the change of name last year, the firm’s CMO Elizabeth Hellmann said that it captured “the essence of our core technology — distilling mountains of data to produce pure brand-leaning audiences.” The latest cash injection has almost doubled the startup’s total funding to date (it raised $17 million in Series B back in 2010, when the total stood at $28 million. It’s now $52 million). As it happens, the company hadn’t actually intended to raise any more money. It was approaching profitability and things were just fine and dandy. But then it saw a big opportunity opening up on the mobile side of the business and decided it needed some cash to embrace it. Business savvy product managers would probably agree that, in this constantly evolving marketplace, standing still isn’t an option. Dstillery’s technology can identify core consumer behavior signals from an immense...
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